One side-effect of getting a bit more precise about what we’re trying to do with our social lives is that we’re likely to conclude that, in many cases, we are spending time with people for no truly identifiable reason. These proto-friends share none of our professional ambitions or interests; they aren’t reassuring and may indeed be secretly really very excited by the possibility of our failure; we can’t be cathartically silly around them and they aren’t in the least bit interested in furthering our or their path to self-knowledge. They are – like so many of the people in our social lives – simply in our orbit as a result of an unhappy accident we have been too sentimental to correct.
A good purpose statement places the customer in the center. A company exists because there is a problem or need that customers have, and the company has a solution that the customer prefers. The company has something unique that it can utilize for the customers’ benefit. Statements like “We are an engineering company” or “We are a design and build firm” do not say anything about your purpose. As Cynthia Montgomery writes in The Strategist: Be the Leader Your Business Needs , the acid test of a purpose is this: Will it give you a difference that matters in your industry?
The fundamental purposes of the European Union are to promote greater social, political and economic harmony among the nations of Western Europe. The EU reasons that nations whose economies are interdependent are less likely to engage in conflict. These goals are pursued through the unification of European markets under a single currency, the Euro, and through sets of legal standards to which all prospective and member nations, are held. Supranational institutions work with national governments to govern the implementation of these standards and help the EU to act as a unified body on the world stage.