The first pattern is for a dark chocolate made with smoked beans, and the designer has chosen a high-contrast, monochrome color scheme with wavelike shapes to imply smoke floating in the air. Notice how these colors do not seem ‘natural’ per se, but are chosen to convey the taste of the product. The second pattern is for a dark chocolate with mint leaves and features a gradient of colors changing in hue and lightness from dark green to bright yellow with a constant saturation in the 50’s. The gradient provides for an interesting way of visualizing the two distinct flavors that despite their different characteristics blend well together. The final pattern features a four-color scheme on top of a lighter background where saturated colors with large hue contrasts are used to color paint-like shapes. A playful and creative design for the borough of Brooklyn.
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