When figuring out how you’ll primarily identify the areas of your business most in need of improvement, it’s important to note that they don’t need to actually be an official “Lean strategy” or have a fancy name. If you get the best information from weekly employee chats you have with each of your workers, keep that up. If you prefer to use the company books as a starting point for picking out potential problem areas, that’s fine too. As long as your suspicions can be confirmed with facts before you move to take action on them, any identification process is just fine.
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Ries and others created an annual technology conference called Startup Lessons Learned which has subsequently changed its name to the Lean Startup Conference.  Lean startup meetups in cities around the world have garnered 20,000 regular participants.  The first lean startup meetup named Lean Startup Circle was created by Rich Collins on June 26, 2009  hosting speaking events, workshops, and roundtable discussions. As of 2012, there are lean startup meetups in over 100 cities and 17 countries as well as an online discussion forum with over 5500 members.  Third-party organizers have led lean startup meetups in San Francisco , Chicago , Boston , Austin , Beijing , Dublin , and Rio de Janeiro , among others—many of which are personally attended by Ries—with the Chicago and New York City Lean Startup Meetups attracting over 4,000 members each.  The Lean Startup Machine created a new spin on the lean startup meetups by having attendees start a new company in three days.  As of 2012, the Lean Startup Machine claimed to have created over 600 new startups this way.